Write an About Page for your website that draws in perfect-fit clients and reinforces your credibility (and take the guesswork about what you should and shouldn’t share).
We’ve all seen our fair share of about pages that read more like a CV than an engaging narrative. And we’ve also seen plenty of about pages that reveal the writer’s entire life story, without giving us any sense of why we should buy from them. That ends here.
This About Page Copy Template is designed to help you optimize your page for connection and conversions, with just enough storytelling to draw in potential clients and a sprinkle of sales messaging to get them to take that next step.
A fill-in-the-blanks guide for writing a compelling About Page that resonates with perfect-fit clients, showcases your expertise, and builds trust.
Hard to see the final brew from the beans? Plug your freshly written copy into this outline to see exactly how it’ll appear on the page.
A concise, to-the-point video (your time is valuable, after all), showing you exactly how to use your new template.
Clarity first, always. Define your brand story, unique positioning, and target audience for a smoother, more effective writing process.
Think nobody reads your About Page? Think again! Not only is it incredibly important for SEO, but an About Page is also one of the most-visited website pages when a potential client is making a buying decision. After all — people buy from people.
This About Page template helps you craft a page that helps readers easily figure out whether or not you’re a good fit for what they’re looking for, peppered with memorable brand elements that help you stand out from the competition.
That’s the secret recipe for authority-building. This template helps you do both on your about page, so you can connect with more potential clients.
Peel back the most important layers of your business journey as you highlight your most relevant experience and strengths.
Write an about page that puts the reader first, so potential clients feel like they’re in the right place even before learning more about you.
Showcase your expertise and build that crucial “know, like, trust” factor with your reader before pointing them to the natural next step.
Turn your brand story into an about page that makes potential buyers want to cozy up and stay awhile, with this copy template.