Before we dive in...

I want to give you a high-level overview of what you can expect by showing you the step-by-step framework that we are going to be working through.

I know that you're probably feeling really eager and really excited to dive right into the copywriting. But in order to have a website that works really effectively for your business and helps you secure those perfect client, there’s quite a bit of upfront work that we need to do to make sure that the words that we are actually going to write support that goal.

Let's take a look at the ROAST framework in the video above.

The ROAST Framework

Ready your mindset

It's important to prep your mind for the website copywriting process by establishing a solid writing habit and understanding the role your website plays in your business.

Optimize your research

Fresh research is key before any copy project. This will help you write copy that makes your leads feel like you're a mind-reader, and help add personality to your copy.

Articulate messaging

Just like the brand guidelines for your visual identity, your brand needs a clear messaging strategy that outlines the guidelines for communicating with your audience.

Structure your copy

Before you start writing, outline the sitemap and individual pages of your website to make sure we're taking the reader on a journey that has a clear beginning, middle, and end.

Time to write!

By doing all of this up front work, the writing process is actually going to be incredibly easy for you. You know what to say, who you are saying it to, and what structure you need to communicate everything in a clear and consistent way.

Downloads

• Lesson Slides
• Lesson Video Transcript
• The ROAST Framework One-Pager